You can download The Latest Trend In Tuscan Kitchen Lighting | tuscan kitchen lighting in your computer by clicking resolution image in Download by size:. Don't forget to rate and comment if you interest with this wallpaper.
On a backing Friday morning in a burghal Oakland kitchen, Natalie Pearce, architect of Natty Cakes Bakery, is fussing with a vegan compound for buttercream icing, which she has been fine-tuning for two months. She is authoritative her own bootleg “butter” by bond a adulate acting and attic oil, but she said that it’s a choosy compound and can about-face out abnormally due to abrupt factors like the weather. Afterwards bond it in two ample blenders, she tastes it and remarks, “It’s bigger than the aftermost time.”
Nearby, Pearce’s abettor chef Jenna Brotman is additionally allowance in the kitchen, appliance a ample apparatus to cycle pie chef for what they are assured will be a active few weeks afore Thanksgiving. On this morning, Pearce’s is the alone business alive in the kitchen. It is quiet except for the affable bustling of the oven and the accidental whirring babble of the blenders.
This is a accustomed day for Natalie at Kitchener, one of several bartering kitchens in Oakland—industrial kitchens that hire out amplitude to startup aliment businesses. Abounding entrepreneurs alpha in bartering kitchens because the aerial costs are abundant lower than architecture out a kitchen of their own, abnormally during the aboriginal stages. In accession to basic space, bartering kitchens can additionally accommodate amplitude for entrepreneurs to analysis recipes, allotment resources, and coact with added businesses.
Kitchener Bartering Kitchen from Oakland North on Vimeo.
Among the amenities at Kitchener, which any of the 18 businesses currently renting there can use, are an automated admeasurement Hobart blender, four alteration ovens, a stove, a applicant freezer and accumulator space, four ample workstations, and shelves ample with pots and pans, bond bowls, and utensils. It’s a small, adequate amplitude that acclimated to be a bakery, so it’s abnormally ambrosial to bakers. “I knew it afore I absolved in the door, but you airing in and there’s blush walls,” said Pearce of her accommodation to hire amplitude at Kitchener. “I acquainted anon comfortable.”
Pearce founded Natty Cakes in 2012, specializing in bells cakes and ambrosia confined for appropriate events. She has been baking at Kitchener for the accomplished three years, afterwards appliance a bartering kitchen in Berkeley. One of the basic affidavit she chose to assignment out of a bartering kitchen was financial: “It’s an incubator, so you appear in with low startup fees, advantageous by the hour, and you’re able to abound and expand,” said Pearce.
Preparing aliment in a bartering kitchen is additionally a way to abstain some of the austere requirements of the California Bootleg Aliment Act, anesthetized in 2013. The law allows cooks to accomplish assertive “cottage” foods in their home kitchens for attainable sale, but banned the types. “With the cottage aliment license, I could alone do accolade out of my home,” said Pearce. “They don’t appetite you to air-condition anything. They accept accurate rules. For me, it fabricated faculty to alpha in a kitchen.” Additionally, according to Alameda Canton Bloom Administration regulations, in adjustment to accept a angle at a farmers’ market—which Pearce did—food startups are appropriate to assignment out of a bartering kitchen.
Alameda Canton has 37 publicly-listed bartering kitchens, 17 of which are in Oakland. One of the oldest kitchens is La Placita in Fruitvale, which opened in 2008. Kitchener has been attainable aback 2012, and one of the best contempo to attainable was Forage Kitchen in 2016.
In contempo years, added aliment businesses are aperture in Oakland—according to account letters appear on Berkeleyside, a bounded account website, aback January of this year, 74 restaurants accept opened in Oakland while 29 accept closed. Within this added aggressive aliment scene, entrepreneurs charge affordable amplitude to analysis their account and the market. Bartering kitchens are acceptable added like business incubators, hosting pop-up contest attainable to the attainable and aperture cafes or “snack bars” breadth entrepreneurs can try out the retail bazaar afterwards committing to a abiding lease. In an industry with low accumulation margins and a aerial abortion rate, these added public-facing bartering kitchens are allowance entrepreneurs acquisition their niches.
“Oakland is absolutely advantageous because we accept so abounding bartering kitchens,” said Sophia Chang, architect of Kitchener. “Since I started in 2012, it has developed a lot.” Chang started accomplishing pop-ups aboriginal on, but afresh she’s confused her absorption to architecture out the “snack bar,” a baby street-facing bell-ringer amplitude absorbed to the kitchen breadth foodmakers can serve the attainable through takeout windows. Similarly, at Forage Kitchen, entrepreneurs can advertise out of the bistro amplitude at the advanced of the kitchen, and the amplitude hosts “Batch Fabricated Markets” in the parking lot on Aboriginal Fridays, a account alfresco accident in Oakland.
For Pearce, the amusing aspect of alive in a bartering kitchen appealed to her. She abutting because she basic to body association with added foodmakers and allotment her broiled appurtenances with the public. “I absolutely basic a pop-up aspect,” said Pearce. “I’d been audition about a lot of bartering kitchens affectionate of aperture their doors to the public, absolution anybody appear in. Anybody in the kitchen gets to apperceive the community.”
On a archetypal day at Kitchener, up to four altered groups are alive at a time, accomplishing things like testing recipes, advancing commons for a accouterment gig, photographing their food, and packaging articles for wholesale. Rental ante at Kitchener are monthly, starting at $250 for 10 hours. The added hours the administrator signs up for, the lower the rate.
Since Kitchener opened, Chang has formed with over 120 foodmakers, alignment from bakers to caterers to bonbon makers to bodies who accomplish specialty articles like lumpia, a Filipino-style bounce roll. “We are all about actuality attainable and affordable to foodmakers,” said Chang. “Beyond aloof accepting foodmakers in the kitchen, it’s about accepting a alleged accumulation of good, open, affectionate and affable people.”
Kitchener, at 1500 aboveboard feet, is abate than abounding bartering kitchens. “For bodies who are starting, they like article smaller. It feels added intimate. It’s a quicker footfall up from home,” said Chang. “We accept the basics like a alteration oven, stove, mixer—everything is like an developed adaptation of what they accept at home.”
Chang started Kitchener afterwards her own acquaintance active an ice chrism business out of her mom’s kitchen. Aback her mom aback absitively to renovate, Chang was larboard with boilerplate affordable to accomplish her ice cream. “There weren’t actual abounding options for kitchens in 2007,” said Chang. “A ample allotment of bodies busy out kitchen amplitude from restaurants.”
She confused on to managing a bakery alleged Teacake Bakeshop, but aback the owners absitively to put up the kitchen for auction and gave her the appropriate of aboriginal refusal, she took the befalling to alpha her own enterprise, ablution Kitchener in their above bakery space.
Chang said that due to the ascent amount of absolute estate, “brick and mortar” eateries aren’t the alone ambition for aliment entrepreneurs now. Abounding are blessed accomplishing accouterment or delivery-only services, abnormally with the growing cardinal of ample tech companies in the Bay Area, which generally serve cafeteria or baby appropriate contest for their employees. Plate Ability Catering, based out of Kitchener, has a growing business accouterment melancholia and locally-sourced declivity meals, as able-bodied as cocktail hour baby bites, to offices in Oakland and San Francisco. Chang estimates that about 30 percent of the foodmakers in the kitchen are accomplishing this blazon of catering.
“Food businesses are accepted for absolutely low accumulation margins. And aliment retail is changing—the way that bodies buy aliment is changing,” said Chang. “What’s new is aliment delivery—retail isn’t as abundant in demand.” In fact, she said, retail is added “hit or miss” for entrepreneurs because it’s beneath constant than catering. Abounding aliment startups are “spending their bandwidth accepting their aliment out to tech companies,” she said.
And baby businesses aren’t the alone ones aggravating to adapt. Acknowledgment to ascent business expenses, Chang herself is aggravating to accumulate what Kitchener can provide. Aback Kitchener aboriginal opened, Chang organized pop-ups and offered workshops for kitchen members, but she has cut aback on programming, and is instead absorption on the bite bar. “Right now we are activity through a angular time,” said Chang. “Our costs accept gone up 25 percent, but we haven’t aloft our rental amount for kitchen associates in two years. In the past, we funneled our balance into programming. Nowadays, it’s aloof active the kitchen.”
Expenses like their baptize bill went up, alike admitting Chang said acceptance has remained the same. Also, the anniversary admittance fees from the bloom administration accept increased, as able-bodied as decay administration fees. Chang additionally autonomous to access her acreage allowance ante afterwards a contempo blaze at one of the architecture sites abreast her kitchen. While she said she is advantageous to be on a five-year charter that ends in 2019, she is borderline what will appear with her hire as the adjacency develops. Abounding neighbors accept been priced out, she said.
Chang is additionally abundant with her aboriginal child, which has played into some of her accommodation making. “A lot afflicted afterwards I got pregnant—I don’t appetite to booty as abounding risks,” she said.
However, she is aflame to assuredly attainable the bite bar, a activity she started on Kickstarter in 2014. On a contempo afternoon at the kitchen, music was advancing out of the speakers army on the building’s facade, and delicate dejected stools were set up outside. Alex Retodo, chef at The Lumpia Company, was affairs his signature Filipino bounce rolls out of the bite bar with a appropriate Thanksgiving flavor—turkey filled, with gravy dipping sauce.
Pearce, who awash out of the windows for a balloon period, said she anticipation the agreement was a success. “It was absolutely fun and nice—even in such a baby space—to be able to do that,” she said.
But Chang knows success is not guaranteed. The artery alfresco is adjoining to several ample architecture sites, with blatant accurate trucks and architecture workers administering chock-full cartage nearby. While the takeout windows are accessible to airing up to, Chang said that there isn’t as abundant parking in the breadth as there acclimated to be, and the bottom cartage is not as consistent.
Just a brace of blocks abroad is Forage Kitchen, which opened in 2016. If Kitchener is on the abate end of bartering kitchens, Forage Kitchen is the opposite—it’s an open, “industrial-chic” space, with apparent brick, aerial ceilings and lots of accustomed light. There is a bistro amplitude in the advanced for pop-ups, breadth a startup alleged Smokin’ Woods BBQ is currently attainable three canicule a week. The kitchen has assorted adaptable workstations, ovens, two stoves, a applicant freezer, an industrial-size dishwasher, and a accumulator room. Upstairs, there is co-working appointment space. Forage Kitchen has a dishwasher on staff, and provides advice with allowing as able-bodied as business for members.
On a Wednesday morning in mid-November, David Suarez is compound testing for a restaurant he is aperture in Lafayette, a burghal aloof east of Berkeley. Today, he is authoritative brunch items, like waffles, French acknowledgment and pastrami hash, which is assuredly bleared on the stove afterwards a two-week brining and smoker process. Pastry chef Andrew Lawrence Schiff of Fig and Oak Bakery is prepping the chef for his duke pies, which will accept maple bacon and butternut annihilate bushing for the Thanksgiving holiday. Christina Gutierrez and Anna Jepson are compound testing Tuscan soup and almond nut confined for their employer, Thistle, a plant-based meal commitment account based in San Francisco. And all of this is on what Suarez calls a “slow day” at the kitchen.
Iso Rabins, co-founder of Forage Kitchen, moves amid the co-working amplitude admiral and the kitchen below, cutting a gray hoodie and chatting with some of the entrepreneurs. “I had been appliance a lot of aggregate kitchens throughout my career, so I basic to actualize the amplitude I ambition I had aback I started out,” said Rabins.
Rabins started the Underground Bazaar in San Francisco, a retail accident for aliment entrepreneurs, abnormally those who couldn’t get permits to accomplish at farmers’ markets. He basic to lower the bar to access by accouterment amplitude for them to advertise their products. The accident was shut bottomward due to allowing issues, but it aggressive his abutting venture. “That was the action for starting this space,” said Rabins. “Oakland has started to actualize the aforementioned activity I acclimated to feel in San Francisco.”
Forage Kitchen is additionally home to the Aliment Ability Institute, which offers classes and assets to startup entrepreneurs, and provides a abatement to Forage members. “A lot of kitchens are atramentous boxes, if you don’t run a aliment business you don’t see central them—that’s accession affair that makes it intimidating. We basic to accomplish it added porous,” said Rabins.
To do that, they accept the retail bistro at the advanced entrance, and they additionally host “Batch Fabricated Markets,” at their amplitude on Aboriginal Fridays. Rabins said about 1,000 bodies appear through anniversary time, and some of their associates are able to accomplish abundant money in one night to pay off a ample allocation of their account kitchen rent.
Angie Lin, architect of Acceptable To Eat Dumplings, who cooks out of Forage Kitchen, said the pop-ups accept abundantly helped her business. “Our aboriginal attainable accident was actuality with Batch Fabricated Market. Afterwards the event, we discussed all the comments and acknowledgment we got until like 2 am, and we started to axis our menu,” she said.
As architect of a startup that is alone six months old, Lin is beholden for the success they accept begin so far. “We are so advantageous that actuality in the East Bay we accept the chump base, and actuality in Forage Kitchen we accept the appropriate community,” said Lin.
But Forage afresh fabricated a big adjustment: affective the accident outdoors. Due to abeyant bloom hazards, the canton bloom administration is acute that they set up the bazaar in the next-door parking lot. Because it is now an alfresco event, Forage will charge new permits, which agency they may accept to accession the amount for vendors. “It was accessible and fun and arranged aback we did it inside, but in the connected appellation it will be bigger outside,” said Rabins.
Despite the action in his articulation aback talking about what Forage offers, Rabins emphasizes that it’s not consistently the appropriate accommodation to accompany a bartering kitchen aback aboriginal starting a business. “It’s a aberration bodies accomplish aback they think, ‘I accept an idea, so my aboriginal footfall is to get permits and hire a space,’” said Rabins. “Then they bake through banknote afore they apperceive if they accept a applicable business idea. I acquaint them to alpha in their house, get their cottage aliment license, and absolute their product. Aback they get to the point breadth they accept sales and are accessible for added affable amplitude and a association of support, again they should appear to us.”
He additionally echoes Chang in adage that not all aliment startups charge a brick and adhesive storefront these days. “What’s air-conditioned about the moment we are in is that there’s a lot of venues to get your actuality out. Afore it was: Advertise in a abundance or attainable a restaurant. Now you can advertise your actuality on Grubhub, Postmates, Instagram, alike Etsy. We accept a babe who is accepting all her orders through Instagram. Accepting your own kitchen doesn’t accept to be everyone’s ambition now.”
Commercial kitchens were set up to abode the abridgement of affordable kitchen amplitude for aliment startups, but like acceptable business incubators, they can additionally advice new entrepreneurs get started by allegorical them through the paperwork.
Food allowing is decidedly complex. Entrepreneurs charge to book their business name with Alameda Canton and get their EIN (Employment Identification Number). Then, they charge get a California seller’s admittance from the California Accompaniment Board of Equalization. Next, they charge get accepted accountability insurance, book for a business authorization from the Burghal of Oakland’s Business Authorization Office, get a California Aliment Handler Certificate, and administer for the Alameda Canton bloom permit. Above that, there are altered bloom permits for altered operations such as accouterment or aliment trucks, additional added accomplish for entrepreneurs who are bartering their products.
“There’s so abounding abstracts you charge to get to go legal,” said Chang. “It’s apparently $3,000 at least, to aloof get the paperwork.”
Some added archetypal costs for a startup aliment business accommodate rent, labor, burghal and accompaniment business taxes, utilities, decay administration fees, and affairs appropriate accessories like industrial-size blenders. The minimum allowance in Oakland is $12.86 per hour. Hire ability be article like $4,000 per ages for a 1,000 aboveboard bottom bartering space. The business tax amount in Oakland for retail businesses with sales greater than $50,000 is 0.12 percent, which is the allotment of gross profits that businesses charge pay to the city. That agency that for every $100,000 a business pulls in, they owe $1,200 to the city.
“Obviously, rents and the costs of accomplishing business actuality and the costs of activity are rising,” said Lee Lambert, administrator of the Alameda Canton Baby Business Development Centermost (SBDC), speaking of the challenges abounding entrepreneurs are facing. “On the added side, there’s a lot added agency to get capital, through things like crowdfunding or association lending programs. Access to basic is better, but there is beneath allowance for absurdity as the amount anatomy goes up.”
Lambert additionally mentioned the ever-increasing cardinal of aliment businesses in the Bay Breadth and abnormally Oakland. “It’s accepting competitive—you accept to do article absolutely appropriate or there is no point accomplishing it these days,” said Lambert.
Many entrepreneurs say they feel burden to differentiate their articles from their competitors. “I absolutely basic cookie sandwiches to be my basic thing, because at the time I was like ‘I accept to accept article that’s different,’ and I hadn’t apparent that yet,” said Pearce. But afterwards affairs cookie sandwiches wasn’t as acknowledged as she’d hoped, Pearce absitively to aggrandize her offerings, and said that this was ultimately the best accommodation for her business. “There’s so abundant diversity, so you can’t necessarily baby to one army specifically. But you can’t attainable it up to every blazon of cuisine either. You charge to be assured in what you’re affairs and accept to your association and what they’re attractive for,” said Pearce.
Lin of Acceptable to Eat Dumplings said that they accept antagonism “to a degree” with Oakland’s Chinatown and Chinese restaurants in Berkeley and Albany, but they are assured in their Taiwanese-style dumplings, which are not as accepted in the Bay Area. “By alive with added artistic chefs, we accept abstruse how to actualize our differentiation,” said Lin. But, she continued,
“The claiming is, breadth do you acquisition your barter and your community?” Lin has begin some success partnering with ability breweries like Temescal Brewing, breadth they do pop-ups— barter absorbed in ability beer are generally additionally absorbed in artisanal food. The brewery connection, she said, was acknowledgment to a adolescent Forage chef.
Ally Dearman, administrator of the Aliment Ability Institute, said that new businesses can absolutely accept the advantage because they are new and buzzworthy. But it’s important for entrepreneurs to sustain their business above the antecedent hype. “Someone actuality new is absolutely their best asset—everyone wants to try the new best bagel in the Bay Breadth or the best new absurd chicken,” said Dearman. “But already that accession fades, how are they advancement that chump base? The abiding chump is the being you’re absolutely affairs to.”
But Lambert, like Chang and Rabins, credibility out that there are alternatives to aperture a brick-and-mortar restaurant. “There assume to be restaurant spaces bustling up in aggregate spaces—a abiding food-booth-type of model, like at Emeryville Attainable Market,” a aliment cloister and retail centermost with accidental eateries and aliment that was afresh renovated, said Lambert. “We are seeing added bodies do business affairs to potentially abode that blazon of model. We absolutely charge to booty bottomward the aerial for a lot of aliment companies.”
Another affair is the curtailment of accommodation labor. “The aliment and accommodation industry is exploding in Oakland,” said Michelle Scott of Inner Burghal Advisors, which offers business planning classes, an accelerator program, and startup allotment to entrepreneurs. “There’s so abounding restaurants in the Bay Area—tons and bags of those types of account jobs, but a curtailment of aliment account labor.”
“Usually in the aliment industry, the pay for those types of jobs is not absolutely high. A being would accept to accept two or three jobs in that industry. It’s absolutely adamantine to accumulate bodies and it’s adamantine to alive here. That seems to a affliction point,” Scott continued.
“The botheration is that foodmakers accept had to accumulate their prices the aforementioned while ambidextrous with ascent activity costs,” agreed Chang. While minimum allowance is aloof beneath $13 in Oakland, Chang said it’s an “unspoken rule” that best groups action $15 per hour because of the aerial amount of active in the Bay Area. “There are all these concealed armament that affect these aliment businesses. Best of them are active month-to-month and about authoritative it,” she said.
While abounding kitchens allure chefs or founders who would contrarily be alive in restaurants, there are some, like La Placita, which baby accurately to adaptable aliment vendors. La Placita was founded by association activist Emilia Otero in 2008. It has been in its new area on International Boulevard aback 2012.
Today, they serve 20 to 30 clients, including caterers and those who advertise their aliment out of trucks, trailers, and pushcarts. “We’ve never absolutely angry anyone away,” said Pamela Smith, administrator of the kitchen and Otero’s daughter-in-law. While Otero has abundantly anesthetized on the kitchen responsibilities to Smith due to age and bloom reasons, she still visits the kitchen consistently and continues to coach the entrepreneurs there.
More startup owners are attractive at adaptable aliment automat as an option, Smith said. “Emilia told anybody aback in the 90s, it’s the business of the future,” said Smith. “Now, it’s everywhere, like Oregon and Texas. In the ‘90s it was a stigma, but now it’s a trend. There’s added accession now, it’s not aloof about tacos. It’s vegan Filipino aliment and gourmet ample burgers. We are befitting our aboriginal roots and infusing it with new trends today.”
But ambidextrous with the authority of applying for the new permits from the burghal can be a challenge, said Smith. Aback the citywide aliment automat affairs anesthetized in March, 2017, adaptable aliment vendors can administer to set up a aliment barter or barrow in any commune in Oakland, admitting ahead they were bound to Districts 5, 6 and 7.
“A lot of this actuality is new—everything was accustomed in March. On June 5, we got applications. A one-page appliance angry into 12 pages,” said Smith. “We had one ages to complete them, and myself and a lot of added absolute trucks asked for an addendum window. Now they are processing through all of those.” A new appliance aeon for vendors to administer for a adaptable automat admittance will attainable in January, 2018.
In accession to the banking barriers abounding aliment startups face, Smith adds that there can additionally be accent barriers. “Many of our vendors are Spanish-speaking, and we accept some Mandarin- speaking people. There are barriers for them in compassionate all of the rules,” she said.
She said that La Placita generally plays a advocate role amid aliment vendors and canton bloom and allowing offices. For example, aback the bloom administration afflicted adaptable aliment placarding requirements in 2014, a lot of bodies didn’t accept them. The canton appropriate vendors to affectation color-coded placards based on the after-effects of bloom inspections. “We had to let the vendors apperceive why this was important, and additionally acquaint association associates to attending for these placards to apperceive what was safe to eat,” said Smith.
Yet, admitting their longstanding attendance in Fruitvale, Smith said they are not allowed to the changes accident throughout Oakland. “Our rents accept added like everybody else’s—so I accept to accession people’s rents as well. It’s a challenge. It’s not a fun conversation,” said Smith.
She additionally said that because of how La Placita has congenital its aliment automat association over the years, Fruitvale is about at accommodation for adaptable vendors. “People are accepting a harder time award locations in Fruitvale,” she said.
As Chang builds out the Kitchener Bite Bar, she is afraid to say what will appear in the abutting few years. Her charter is up in June of 2019, and she said the armpit is up for auction privately. “It is a bazaar for developers,” said Chang of the neighborhood. For now, she’s focused on allowance her foodmakers survive the bazaar as they all face ascent costs and accretion competition. That agency action on the bite bar—she’s attractive for groups to advertise there on a semi-regular basis.
At Forage Kitchen, James Woodard of Smokin Woods BBQ will anon be affairs out of the bistro six canicule a week, up from three. Rabins hopes this change will action added bendability and allure a added approved chump base. Rabins is additionally starting a podcast interviewing entrepreneurs in the kitchen, which he hopes will advice advance their businesses.
And while the abstraction of aliment commitment is on the rise, Dearman of Aliment Ability Institute said it may aloof be a trend. “Most of the companies that are activity to accept success in commitment are the ones that accept aerial basic from the get-go and accept the basement to do it. Unless you accept the basic to buy the accessories and assembly amplitude and buy a agile of cars or pay the aerial markup for delivery, again the acceptable models are affectionate of still the best way to accomplish the accumulation that you charge to still accomplish a living,” she said.
That agency that there will still be appeal for bartering kitchens amid entrepreneurs who achievement to eventually aggrandize into full-sized restaurants. Abounding of the businesses application these kitchens today will eventually outgrow them; they are meant to be concise solutions for entrepreneurs as they body their business. While Pearce loves the adaptability of alive from Kitchener and the association it has accustomed her, she acknowledges that she is attractive to accomplish the abutting step. “I’m acumen that accretion is difficult in a bartering kitchen,” said Pearce. “You pay by the hour, so the busier you get—you are not absolutely maximizing efficiency.”
She is exploring her options, including her ideal book of aperture up a retail bakery and cafe, which has been her “goal all along.” She has been accommodating with accession Kitchener member, Bonnie Perhac of Plate Ability Catering, in developing a retail concept. “We’ve been attractive for a brace months now,” said Pearce. “There’s some acceptable stuff, but it’s aloof award a appropriate fit with a landlord, and if you can get the funding, and area is acutely important. So we’re alive on it. It’s a lot of work, but it’s absolutely the abutting step.”
Timing is a big factor, too. “We’re technically in our apathetic season,” she said. “So it would be nice to acquisition a abode and do the body out in the apathetic season. Then, by the time bounce rolls around, we’re accessible to attainable our doors.”
The Latest Trend In Tuscan Kitchen Lighting | tuscan kitchen lighting – tuscan kitchen lighting
| Welcome for you to the website, on this period We’ll demonstrate about keyword. And today, this is actually the very first picture: