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4Sales today arise that Wickes is the new sponsor of Channel 4’s bigger programme strand, Homes on 4, alpha in 2017.
The multimillion batter affiliation will see the retailer’s advocacy idents arise about some of Channel 4’s best accepted programming including Location, Location, Location, George Clarke’s Amazing Spaces, Grand Designs, in which the accepted alternation is alluring up to 3 actor admirers anniversary anniversary – and a host of new titles for abutting year including How To Be Mortgage Free: Design Your Way Out Of Debt.
The partnership, addled calm with Wickes’ media agency, Carat and The Story Lab, additionally includes an aboriginal All 4 series, agenda activation and use of the Homes on 4 cast in abundance and on agenda platforms.
The antagonism for the Homes on 4 affiliation was decidedly able with a cardinal of brands agog to become the strand’s new partner, demonstrating the constant robustness of the advocacy bazaar beyond 4Sales.
Jonathan Allan, Sales Director at Channel 4 said: “We’re captivated to acceptable Wickes as our new Homes on 4 accomplice afterward a decidedly aggressive behest action for this commercially accurate strand. Our avant-garde multi-platform partnerships accept decidedly energised our advocacy market, with abounding of our continued active ally renewing multi-year deals. This is a affidavit to the backbone of our programming and sponsorship-driven cast awareness.”
Matthew Gaunt, Head of Cast Communications at Wickes said: “This affiliation with Homes on 4 is a above footfall advanced for Wickes and altogether timed afterwards two years transforming our food and our ranges. The new avant-garde Wickes is a cast that will affect and animate every home improver to accept the aplomb to booty on a activity of any size, big or small. And be the abode to advice barter do it right, because ultimately, these are our homes and they matter!
“In accession to the television strands we are actual aflame about the bond of two amateur brands in Wickes and Channel 4 both with a absolute ascendancy in Home Advance to actualize a new agenda alternation which we will be authoritative in affiliation with Channel 4 that we achievement will advance the boundaries and claiming perceptions.”
Mark Hughes, Group Client Accomplice at Carat said: “Our assignment with Wickes is all about accepting added bodies to accept Wickes to get the projects they appetite done, done right. We’ve formed carefully with Wickes and with The Story Lab to acquisition the best way to do this and the Homes on 4 affiliation is the best accessible acreage through which to accomplish this happen. We are badly aflame about what this bureau for Wickes and their ambitions for growth.”
Rachel Gibbs-McNeil, Head of The Story Lab said: “We are consistently on the chase for backdrop in the bazaar that can bear accurate accord amid adulatory brands, whilst carrying on added business outcomes. We accept that the Wickes and Homes on 4 affiliation is the absolute appearance of this and we are captivated it has appear to accomplishment and are attractive advanced to bringing it to life.”
The affiliation was brokered by Rupinder Downie, Partnerships Controller and Melanie Ball, Partnerships Account Manager at Channel 4, with blank from Carat and Jenna Waller and Jack Davidson at The Story Lab.
Notes to Editors
Wickes has added than 235 food civic including 14 Kitchen and Bath standalones and is the trusted name in home advance and the architecture trade. Catering for anybody from aboriginal time DIYers to accomplished tradesmen, Wickes is committed to bringing bigger amount by accouterment affection abstracts and accessories for DIY or barter use.
Wickes’ one hour Click & Aggregate account allows bodies to adjustment a absolute alternative of articles online and again aggregate from their bounded abundance in aloof one hour. Wickes offers a best of added than 13,000 adorning home advance articles including beauteous kitchen and bath ranges, as able-bodied as lighting, wallpaper, tiles, attic and ability accoutrement and added than 150 beauteous colours of acrylic to aftermath a absolute accomplishment on walls, copse and masonry. For added information, amuse visit: www.wickes.co.uk
Carat’s mission is to Redefine Media. Carat creates bigger business outcomes for audience through the command of media convergence. The world’s aboriginal media agency, Carat is allotment of Dentsu Aegis Network, the all-around communications arrangement Innovating the Way Brands Are Built. Consistently at the top of RECMA’s All-around Qualitative Evaluation ranking, Carat serves audience in 150 countries via a arrangement of 10,000 accomplished staff. For added information, appointment Carat.co.uk or chase @CaratUK.
About The Story Lab
The Story Lab is the home of world-class ball content. The aggregation finances, develops and distributes original, exceptional ball agreeable and has a brand in 15 markets. The Story Lab has production, broadcasting and administration ally in assorted territories beyond the apple and contacts with the bigger broadcasters and OTT/VoD services. It is allotment of the Dentsu Aegis Network.
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